The Critical Mass

Photo by Aaron Winters.

 

I hear you.

So the subscribe button has been installed this week on my web site, www.jeffspevak.com. It’s over there, to the left. Hit it, you’ll be asked for your email, and from there to eternity you will be notified of each new blog posted on The Critical Mass. An aggregate of culture and social discourse in Rochester, the nation, the world, the universe and the swamp inside my head.

(WARNING: Common side effects from consuming The Critical Mass include nausea, drowsiness, inflamed bowels and mental disorientation.)

I’m humbled and energized by the support I’ve received the last two weeks, both through social media and as I wander through the city. And thanks for all of the free drinks, that goes without saying. If half the folks who reacted to my getting laid off as entertainment writer at the local newspaper – after 27 years of busting my ass, thank you very much – hit that subscribe button, I’ll be a social-media mogul. Share this post with your friends, discuss The Critical Mass with strangers, tell them all to hit that subscribe button, Hit it, hit it, HIT IT.

(WARNING: The Critical Mass should not be accompanied by the operation of heavy machinery and/or consumption of more than four cocktails in one sitting.)

The web site itself is undergoing re-thinking, reconstruction. The blog remains active, but some content has been removed. It will return, with new stuff, and fully compatible with your 21st-century devices. That’ll take a month or two, because I don’t know what the hell I’m doing. Fortunately, my friends do.

Nor do I know where this is going. It’s all part of my personal re-invention. What is it I do? Perhaps more importantly, what is it I want to do?

(WARNING: The Critical Mass has been linked to internal bleeding of the brain, outbreaks of mass hallucinations among rodent populations and unexplained livestock mutilations in rural areas of Wyoming and eastern Montana.)

No, I don’t know where this is going. Not yet. But I have some pretty good ideas…

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